Project Alcyone: Month 11 – September 2020

This month, we saw an increase in both traffic and earnings. Not as much growth as the last couple of months, but we’re still moving in the right direction.

We actually published less content this month because we started 2 new projects. One similar to this, built on a brand new domain in the parenting niche. And another built on an aged domain in the software niche. If you want us to do a case study similar to this on these 2 new projects, please let us know in our Facebook Group.

Content

We published 4 articles (11,719 words). 2 round-up reviews and 2 how-to posts.

We may have published less content, but we still made sure to follow a consistent publishing schedule. This month, we published 1 article per week. And we will continue to do so moving forward.

Project Total Content Published = 66 Articles (197,240 Words). 58 Round-up Reviews, 7 How-To Posts, and 1 Question Post.

All content was written by our in-house editorial team, using our templates & guidelines, and optimized using Surfer SEO.

If you’re interested in content written and optimized our way, check out our service at BoostZeus: SEO Content. Use Discount Code: Alcyone to get a 20% discount on your first order.

Links

We built 3 links (guest posts) through our ABC Plus subscription.

We also built 4 links (guest posts) through our in-house link-building team.

Project Total Links Built = 61

RankClub had another promo so we purchased another 15 tier 2 PBN links from them.

Project Total Tier 2 PBN Links Built = 58

Traffic

We saw a 20% increase in traffic this month. From 27,117 sessions last month to 33,233 sessions this month.

month11-sep2020traffic

Earnings

We also saw an increase in earnings to $2,712.13 this month. We earned $2,280.50 from Amazon US.

You can also find our earnings from Amazon UK, Canada, and Australia (converted to USD) below:

  • Earnings from Amazon UK: $196.94
  • Earnings from Amazon CA: $213.76
  • Earnings from Amazon Aus: $20.93

Project Total Earnings: $7,653.55

Expenses

This month, we spent a total of $1,582.95. we spent $585.95 on content, and $997 on links.

Project Total Expenses on Content: $9,812

Project Total Expenses on Links: $9,607.98

Project Total Expenses (Others): $605.69

Project Total Expenses: $20,025.67

Disclaimer: The $9,812 we spent on content is actually the price of the content if it was purchased from our service (BoostZeus: SEO Content). We want to demonstrate how this strategy can still work even if you outsource both content and links.

Project Total Profit/Loss

Project Total Earnings: $7,653.55

Project Total Expenses: $20,025.67

Project Total Profit/Loss: -$12,372.12

So now, we’ve spent a little over $20,000 on this project and made nearly $8,000 in earnings. As a result, we’re still in the “hole” for a little over $12,000.

Again, this is not concerning.

As I’ve said before: This is a long term asset that will only get more valuable over time as it continues to grow.

We can choose to stop spending on new content and links and just take the little over $2,500 in passive income every month. But that’s not what we want to do. The earning projection we set for this site at the beginning of this project was low 5-figures per month, and we aren’t going to stop until we reach that goal.

But if we were to try and sell the site today (which we’re obviously not going to), we would expect to sell it for somewhere between $81,000 to $97,200.

Not a bad return in less than a year, considering we’re in the “hole” for only $12,000.

Sites like these are being sold on Empire Flippers for between 30x-39x monthly profit.

Quick Recap:

  • Published 4 articles (11,719 words)
  • Built 7 links (guest posts)
  • Purchased 15 tier 2 PBN links
  • 20% increase in traffic to 33,233 sessions
  • Earnings this month: $2,712.13
  • Expenses this month: $1,582.95
  • Project total profit/loss: -$12,372.12

If you’re interested in this case study and want to stay updated, join our Facebook Group. The password is Olympus. We not only share case studies like this, we also give out SEO tips & tricks and answer any questions you guys have regarding building affiliate sites and SEO.