Project Alcyone: Month 12 – October 2020

This month, we saw both traffic and earnings increase by 50% and we earned nearly $4,000 in commissions!

This case study has become a great example of how you can grow an affiliate site from $0 to $4,000 per month in 12 months using a brand new domain.

Content

We published 6 articles (12,555 words). 3 versus posts, 2 how-to posts, and 1 alternatives post.

We made sure to continue following a consistent publishing schedule. This month, we published 1-2 articles per week. And we will continue to do so moving forward.

Project Total Content Published = 72 Articles (209,795 Words). 58 Round-up Reviews, 9 How-To Posts, 3 Versus Posts, 1 Question Post, and 1 Alternatives Post.

All content was written by our in-house editorial team, using our templates & guidelines, and optimized using Surfer SEO.

If you’re interested in content written and optimized our way, check out our service at BoostZeus: SEO Content. Use Discount Code: Alcyone to get a 20% discount on your first order.

Links

We built 3 links (guest posts) through our ABC Plus subscription.

We also built 6 links (guest posts) through our in-house link-building team.

Project Total Links Built = 70

We also purchased another 15 tier 2 PBN links from RankClub before their October promo ended.

Project Total Tier 2 PBN Links Built = 73

Traffic

We saw a 50% increase in traffic this month. From 33,233 sessions last month to 50,379 sessions this month.

Since we’re now over the 50,000 sessions per month threshold to get approved with Mediavine, we sent over our application. If approved, this should give us at least another $700+ in earnings from display ad revenue.

Project Alcyone - Month 12 - Traffic

Earnings

We also saw a huge jump in earnings to $3,990.59 this month. We earned $3,136.20 from Amazon US.

You can also find our earnings from Amazon UK, Canada, and Australia (converted to USD) below:

  • Earnings from Amazon UK: $351.50
  • Earnings from Amazon CA: $385.21
  • Earnings from Amazon Aus: $117.68

Project Total Earnings: $11,644.14

Expenses

This month, we spent a total of $1,734.75. we spent $627.75 on content, and $1,107 on links.

Project Total Expenses on Content: $10,439.75

Project Total Expenses on Links: $10,714.98

Project Total Expenses (Others): $650.74

Project Total Expenses: $21,805.47

Disclaimer: The $10,439.75 we spent on content is actually the price of the content if it was purchased from our service (BoostZeus: SEO Content). We want to demonstrate how this strategy can still work even if you outsource both content and links.

Project Total Profit/Loss

Project Total Earnings: $11,644.14

Project Total Expenses: $21,805.47

Project Total Profit/Loss: -$10,161.33

We’re now a year into this project, and we’ve now spent nearly $22,000 and made nearly $12,000 in earnings. As a result, we’re still in the “hole” for a little over $10,000.

However, this is not concerning. If we continue to improve earnings, we will eventually get out of this “hole” within the next few months.

And as I’ve said before: This is a long term asset that will only get more valuable over time as it continues to grow.

We can choose to stop spending on new content and links and just take the nearly $4,000 in passive income every month. But that’s not what we want to do. The earning projection we set for this site at the beginning of this project was low 5-figures per month, and we aren’t going to stop until we reach that goal.

But if we were to try and sell the site today (which we’re obviously not going to – because earnings are still improving every month), we wouldn’t sell it for anything less than $120,000.

Sites like these are being sold on Empire Flippers for between 30x-39x monthly profit.

Not a bad return in a year, considering we’re in the “hole” for only $10,000.

Quick Recap:

  • Published 6 articles (12,555 words)
  • Built 9 links (guest posts)
  • Purchased 15 tier 2 PBN links
  • 50% increase in traffic to 50,379 sessions
  • Earnings this month: $3,990.59
  • Expenses this month: $1,734.75
  • Project total profit/loss: -$10,161.33

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