Project Artemis: A Quick Fix and Flip

Project Artemis will be another live, over-the-shoulder type case study on our most recent project in the Hunting and Outdoors niche. Our goal is to show you a general overview of the processes and strategies we use to achieve the results we do at BoostZeus.

What Makes This Project Different?

Unlike Project Alcyone and Project Athena, this project is going to be different because we’re not going to be starting from scratch. We’re acquiring a website with the intention to flip it for a profit in the near future. We’re going to be guiding you through this 5-Step Process: Acquisition, Stabilization, Growth, Optimization, and Exit. However, we are still going to take a very simple and straightforward approach – quality content and links.

The Strategy

To protect the asset, we will obviously not be revealing the site, the niche, or go into too much detail about the strategy. We will, however, be giving a monthly overview of the steps we are taking. We will be sharing KPIs such as Traffic, Earnings, Expenses, Articles Published, Links Built, and more.

We will primarily be using what majority call “white-hat” SEO strategies.

The Niche

We stumbled upon this site while browsing through the Flipping Websites Facebook Group. After doing a little bit of niche and keyword research, we discovered that we could expand the site to target a very interesting shoulder-niche.

Monetization

The site will be monetized through affiliate marketing. We will primarily be using Amazon and a very good merchant we found on ShareASale. We would normally monetize through display ads as well, but display ad networks like AdThrive and Mediavine don’t really like working with sites in the Hunting niche.

Earning Potential

The niche is actually pretty small, so the site has a low ceiling. We project the site to make low 5-figures per month once we build it out and rank for most of our target keywords. Once we reach this goal, we will then try to sell it for a hefty 6-figure payday.

Expectations

Since we aren’t starting from scratch this time, we should see results fairly quickly. I expect to see some improvement in traffic, profit, and rankings within the first 3 months.

Quick Recap:

  • The plan is to flip an Affiliate Site in the Hunting and Outdoors Niche
  • We will be sharing monthly KPIs such as Traffic, Earnings, Expenses, Articles Published, Links Built, etc.
  • We will be implementing a “white-hat” SEO strategy
  • We will guide you through this 5-Step Process: Acquisition, Stabilization, Growth, Optimization, and Exit.
  • We should see some results immediately (within the first 3 months)

If you’re interested in this case study and want to stay updated, join our Facebook Group. The password is Olympus. We not only share case studies like this, we also give out SEO tips & tricks and answer any questions you guys have regarding building affiliate sites and SEO.